Affiliations.
Manthan today is not only a member of some of the best associations, but an active participant in
events and forums dedicated to the overall development of innovation in the market intelligence and
analytics community.
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The American Marketing Association (AMA) is the largest
marketing association in North America. It is a professional
association for individuals and organizations involved in the
practice, teaching and study of marketing worldwide. It is also the
source that marketers turn to every day for information/resources,
education/training and professional networking. AMA members
are connected to a network of experienced marketers over 30,000
strong and include leading marketing academics, researchers and
practitioners from every industry. |
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The Marketing Research Association, based in Glastonbury, CT
(USA), was formed in 1954 as an outgrowth of the Trade Problem
Discussion Group of the American Marketing Association’s (AMA)
New York Chapter. MRA has a fully operational Headquarters with
a full time staff. The Association’s activities are governed by a
volunteer Board of Directors. MRA is a self-managed, not-for-profit
organization providing programs and services for members to
enhance their professional development, stay connected with the
marketing research community, gain insight into information
about trends occurring in the industry and network with fellow
researchers. |
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ESOMAR is the world organisation for enabling better research into
markets, consumers and societies. With 5,000 members in 100
countries, ESOMAR’s aim is to promote the value of market and
opinion research in illuminating real issues and bringing about
effective decision-making.
To facilitate this ongoing dialogue, ESOMAR creates and manages a
comprehensive programme of industry-specific and thematic
conferences, publications and communications as well as actively
advocating self-regulation and the worldwide code of practice.
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