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Market Research.
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What makes buyers switch from one brand to another? What drives purchase? What is the perception of your brand? We can help you answer these questions, and more. Equipping you with business transforming intelligence about purchase behavior, awareness, loyalty, usage, messaging and brand equity. Manthan’s Primary Market Research (PMR) services cover the complete research lifecycle, end-to-end. Starting from converting your stated business objectives into research objectives, to research design and execution, and then onto final analysis and reporting, with insights and recommendations. Manthan conducts PMR in more than 20 global markets including North America, EU, APAC and key emerging markets. Our process, is outlined below.
Data CollectionManthan deploys multi-modal techniques to drive efficiency and effectiveness in data collection across all major markets.Enjoy cost and time efficiency, thanks to Manthan’s expertise in web-based and hybrid interviewing techniques, including our own proprietary panels in key markets, web scripting and hosting of questionnaires on multiple platforms. Contact us to know more about survey programming, and fielding and tabbing services. 
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Data Preparation and AnalysisGet the advantage of Manthan’s significant expertise in handling everything from the simplest, to the most complex data, across study types: ad-hoc or tracking; multi-modal or single methodology (CATI, online, F2F); single or multi-market; multiple respondent types.Open-end CodingThanks to our vertical-focused approach, Manthan is uniquely positioned to draw deeper insights in interpreting the subjective aspects of any study. We use industry standard tools such as AscribeTM to analyze open-ends/verbatims, in over 10 languages.Advanced AnalyticsManthan has experience on all major univariate and multi-variate techniques including discrete choice modeling (conjoint design, latent class modeling). We maintain pre-built models and also build our own proprietary analytical models at our state of the art research lab.ReportingManthan employs specialist teams of marketing specialists and domain experts to interpret results, and assist you in the strategic and tactical decision making processes.Our reporting expertise spans tracking and ad-hoc studies, including:
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