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Manthan Pharma Research : Solution Map |
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| Home » Services » Pharma Research » Competitive Intelligence |
Throughout the pharmaceutical lifecycle Manthan answers key questions around to enable strategic decision making. What potential does the market hold? Which targets should I pursue? How do I best position my product? What message should I convey to my audience? What are the audience segments? Are there competitive threats emerging? How has the market developed?
Manthan blends key competencies in secondary research, networking with KOLs, industry’s best resources, IP / Patent domain expertise to deliver key insights around corporate subjects, marketplace dynamics, brand issues including drug pipeline, clinical trials, licensing and R&D initiatives.
Our CI services have helped clients achieve following business objective:
- Design a marketing strategy
- Launch a new product
- Evaluate a brand’s performance
- Optimize promotional spending
- Educate prescribers
- Educate nursing & allied health professionals
- Reinforce a product coming off patent
- Develop a continuing education program
- Train & manage a sales force
- Evaluate the impact of managed care on a brand
- Find an early-stage opportunity/asset
- Assess published & ongoing clinical trials
- Evaluate competitors’ pipelines
- Track patents & validate patent claims
- Stay on top of news & adverse events
- Track & analyze competitors marketing claims
- Develop a document management system
- Obtain medical artwork or images
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Corporate
- Collaborations
- Financials
- Sales & Marketing Strategies
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Brand
- Drug Pipeline
- Clinical Trials
- R&D
- Licensing
- Patents
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Marketplace
- Conference and Events
- Media
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Job Functions
- Devices
- Drug
- Pre-clinical
- Clinical
- Sales & Marketing
- Regulatory
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