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Manthan Pharma Research : Solution Map |
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| Home » Services » Pharma Research » Data Mining |
A major challenge for pharmaceutical companies is to extract relevant information and key insights from the sea of data in a cost-effective and reliable manner. The existing enterprise datawarehouse is a source of key business intelligence but is seldom used effectively due to lack of resources, centralized analytics function and defined KPIs, templates, dashboards or scorecards.
Clients leverage Manthan to deliver customized business intelligence to various business users groups in brand management, category management, sales and marketing, regional offices and corporate. The reports and analysis is presented in a user-friendly format as part of regular reporting, ad-hoc reporting and analytics.
Around the key dimensions of geography, brand, therapeutic/sub-therapeutic area and company / competitors Manthan delivers analysis to measure: |
- Competitive benchmarking
- Market trends
- Impact of initiatives
- Execution trends
We help clients gather key insights for
- Best and worst performers
- Benchmark to competition
- Root cause analysis
- sensitivity analysis
- forecasting
- scenario building and performance measuring
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| Manthan has developed its own BI platforms for enterprise wide performance management. Read more » |
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Sales Data Analytics
- Category Analysis
- Channel Efficiencies
- Sales Analysis
- Benchmarking
- KPIs Measurement
- Sales Forecasts
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| Forecasting and Modeling |
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Tools & Methodologies
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