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Pharma Market Analytics.

Tap into the specialised pharmaceutical industry insight, and extensive and varied industry experience of our experienced data analytics team. We provide you high-end data analysis, along with developing and maintaining database tools, creating models, scenario planning and statistical modeling.

Manthan’s data analytics team includes statisticians, data modelers and pharma domain experts. You’ll find that our expertise spans multiple datasets involving pharmaceutical sales, prescription data, internal data, syndicated data. Precisely the kind of support you need for critical strategic input in decision making.

We bring to the table deep domain skills, technology expertise and knowledge of all major datasets, to best assist you in collating, analyzing and gaining insights.

We have for you:

Syndicated Sales and Market data analytics IMS datasets CAM AMR NDC Internal sales data Prescription data

Manthan has worked on various sales, prescription and promotional spend data sets, including IMS Data, PADDS, MIDAS, NPA, CAM Data, NDC and TNS Data. Our data analytics teams is adept at understanding data, data cleaning, restructuring and carrying out analysis, developing user friendly dashboards across data sets, and providing you excel/VBA based tools with graphic user interface.

Forecasting

We offer you custom-built, user friendly dynamic forecast models, with flexibility and specific modules, precisely as per your requirements, including Product/Epi/Population-based Forecasts, and Life Cycle Management Forecast, for both pipeline and in-line products.

This involves risk group estimation and determining present patient pool, analogue analysis, Rxtion analysis, estimating the demand/uptake/sales of current and pipeline products, factoring in the impact of various events, including scenarios.

We also provide you expertise in historical sales-based forecasting using sales, Rxtion, and patient-level data, factoring in technology shifts, events, and the impact of regulatory processes.

KPI Dashboarding

You’ll enjoy our expertise in developing user-friendly dashboards and web-enabled tools. These tools/dashboards are customised to your requirements, with multiple functionalities that provide user defined outputs/reports. Manthan also offers maintenance services (monthly or quarterly) based on your requirements.

Sales Force solutions

Sales force effectiveness is a vital parameter for measuring sales performance in Pharma industry. Manthan’s Sales Force Performance analytics services provide an automated outsourced process for measuring the effectiveness of your sales force, helping you align sales performance with organization goals for sustained growth.

We provide you with important business-enabling measurements, including benchmarking, cross geography analysis, cross channel/industry analysis, and revenue and profitability analysis. Thus delivering practical, actionable intelligence for increasing sales and enhancing sales effectiveness.

Manthan’s sales force performance analytics solution comprises a comprehensive analytic framework including various types of analysis, benchmarks, and key performance indicators presented in action-oriented dashboards.

With its pre-built data model, the solution can be deployed and setup quickly, saving custom building costs and operated in a low cost outsourced model. Some of our customers, who spend a phenomenal 80% of their operational sales cost in managing their sales force, leverage Manthan’s solution to manage costs while improving performance.

With Manthan's solution, you can:

• Direct the sales force and campaigns to the highest value distributors and customers to increase marketing effectiveness and improve account management
• Understand brand, category, channel and packaging performance; identify and respond to issues
• Visualize the deteriorating returns of increased details to optimize call plans
• Comply with the Physician Data Restriction Program (PDRP) through meaningful and actionable segmentation, eliminating the need to disseminate detailed prescription information
• Spot top and bottom performing sales reps, distributors, and partners
• Actively track distribution and channel performance against stated goals
• Access aggregate territory performance and drill down capabilities with just one click; improved analysis of individual distributor, brand, sales rep, and more
• Detect outlying data points and drill down to sales rep, channel, or product detail.