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Pharma solutions.

Manthan provides services to four of the world’s top 10 pharmaceutical organizations. This is a testament to our capability as a partner in delivering value to customers like you.

You’ll have complete access to our team of dedicated domain specialists. Experts and analysts, with precisely the background in pharmaceutical sciences and medicine, to help you increase brand potential.

People you can rely on, when making strategic decisions for drug usage and awareness tracking, sales force deployment and performance measurement, competitive intelligence gathering and presentation, therapy area and product assessment by application of advanced analytical techniques using primary and secondary sources of data.

You’ll be working with professionals who have years of experience in academia, and in various pharma companies. So for most of your project needs, you’ll be interacting with someone who is not only aware of the operational challenges in the industry, but also understands your language. Which is why our domain-focussed team functions as a true synergistic extension to your insights team.

As pioneers in providing domain-focused Market Research, Marketing Intelligence and Analytical services, Manthan has successfully conducted Brand Awareness, Tracking and Usage studies, with multiple pharmaceutical companies, in multiple geographies.

We help organizations like yours overcome the challenges of targeting a wide customer classification - Physicians, Patients, Pharmacies and Providers. This huge variety in the nature of your audience also means a variety in the approaches that need to be finalised for studies. Since most of our associates and analysts involved in these projects are familiar with these nuances, they help you take all the necessary measures.

Our focus

We understand that the within a pharma organisation, there are 3 major functions: Manufacturing, Sales / Marketing and R&D.

Manthan solutions are designed to help your Sales/Marketing team - from Brand Managers and sales personnel, to the Business Development and Licensing group, and Commercialization team. And your R&D and manufacturing groups will find our custom research abilities more than useful.

Some highlights of Manthan’s domain focus:

The team working on project has a pharma background.
Consolidated experience of multiple projects.
Partner based approach and not the vendor-client based approach.
Experience of conducting studies both for pipeline and marketed products.
Experience of conducting studies at multiple stages of drug development.

We have for you the following specialized services:

Market Research solutions designed for Pharma

With fewer drugs in the pipeline, pharmaceutical experts believe that in order to survive, the majority of companies need to expand the sales of blockbuster drugs.

A number of parameters influence such purchase decisions – the market, consumer and competitor to name a few.

Get the Manthan offshore advantage
Manthan offers you the advantage of solutions provided remotely, offshore. Which means you enjoy tremendous time and cost advantages. We have helped clients like you save 35% to 40% in costs, and delivered the results of a study faster than any of their existing providers. All this, while also providing superlative insights, and immaculate attention to detail.

Sample studies conducted for pipeline products
Pipeline Analysis Early Stage Forecasting Market Assessment Competitive Landscaping Clinical trials site performance Message Design Unmet needs Segmentation

Sample studies conducted for pipeline products
Forecasting Sales force KPI Sales performance measurement and tracking Usage and market share trends Effect of new product launch Awareness Tracking and Usage (ATU) Detail follow up Brand Tracking

Manthan’s market research services provide you a single view of data analyzed on all these parameters to forecast markets and pricing for new drugs, and also analyze the potential for increasing sales of existing drugs.

Market Intelligence solutions for Pharma

Our team of domain specialists, database experts and analysts work on internal data, and multiple text and data based secondary sources, to help you drive product strategy, track competition, understand market dynamics, monitor product performance and take sales force decisions.

Everything, in short, that you need to make decisions.

Market Analytics solutions for Pharma

We combine our text data mining and interpretation skills with statistical functions for quantitative data, to provide insights and meet business objectives. This unique blend of analysts and technology makes Manthan an obvious choice.

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