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Market Research
Retail Analytics
Business Intelligence
Business Research
Media Research
 
We regularly conduct custom research projects for our clients. Our research capabilities provide a valuable supplement to focused research studies and market analytics projects. Manthan's market research services support clients who seek a deeper understanding of end-user markets and drivers than that provided by our syndicated services.

Primary Research
Our market research services are tailored to your company’s particular needs. By customizing tried-and-true Quantitative and Qualitative approaches we can gain information about your target market.

Manthan manages all facets of market research projects, including the recommendation of appropriate methodologies and sampling designs, questionnaire development, project management, and data analysis.

Methodologies
Manthan uses both Quantitative and Qualitative methods for primary data collection.
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Ad Hoc Analytics
  • Survey Data Collection
  • Survey Data Preparation Services
  • Survey Tabulation Services
  • Statistical Analysis Services
  • Reporting Services
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Online Surveys Click to enlarge
Data Processing Click to enlarge
Functional Studies
  • Market Segmentation
  • Market Opportunities for Specific Products and Services
  • Pricing Strategies
  • Product Concept
  • Validation
  • Win/Loss Analysis
  • Distribution Channel Strategies
  • Buyer Characterization
  • Conjoint/Trade-off Analysis
  • Customer Satisfaction
Tools
  • ConfirmIT
  • SAS
  • SPSS,
  • Quantum etc.