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Analytics |
Data Mining
With increasing focus on improving efficiency and effectiveness, the need for
data analysis at various levels exists with all retailers. With no single department
managing the analytics services in Retail Organization, it is increasingly becoming
difficult for retailers to get on time accurate reporting. This makes it difficult
for the retailer to take strategic decision and measure operational effectiveness
of strategic decisions already implemented by the retailer. Our Data Mining services
helps the retailer to get on-time accurate analysis of data for all functions/departments.
It also helps link the operational and strategic objectives of the retailer.
Using the data from various sources (POS data, competitor data, panel data) we
create department specific reports in line with the KPAs for the departments/function.
The reports are generated using various tools ranging from SAS and SPSS to specific
tools used by the Retailer.
Key Services
- Statistical Modeling
- On-demand reporting
- Ongoing business reporting (weekly/monthly/quarterly..)
- Business Insights from analyzed data
Analysis Areas
- Operational Analysi
- Promotion Effectiveness
- Assortment Planning
- Channel Mix
- Marketing Execution
- Strategic Analysis
- Pricing Strategy
- Merchandising Strategy
- Location Planning
Skills
- Statistical Techniques
- Knowledge of Tools
- SAS programming, SPSS
- Other BI Tools - Cognos, MS Tools
- Channel Mix
- Functional Knowledge
Advantages
- Establish link between strategy and implementation effectiveness
- On time, unbiased performance analysis for each function
- On-demand business reporting for specific reports
- Reduce effort and time for training on BI tools
- Reduce coordination time for using analysis of function as input to another
- (e.g. using assortment analysis for space planning)
- Deal with one company for all BI needs
Plannogramming
Retailers do space planning analysis to optimise space utilization within
stores. Space planning including shelf placement is an important tool to manage
sales velocities, negotiate with suppliers, manage promotions, increase sales
per footfall etc.
Category and assortment mix are inputs for designing effective planograms.
An important parameter for Planogramming is the business rules, which the retailer
defines for its stores (focus on margins or volumes). Using these inputs and
other details (store clusters), we do complete category management to designing
planograms.
Key Services
- Analysis & Planning
- Category Management
- Assortment Planning
- Affinity Analysis
- Store Clustering
- Simulation of scenarios
- Planogramming (Ad hoc & full-scale)
Parameters/Issues Considered
- Store categorization
- Assortment Mix
- Store location
- Business rules
- Previous POS data - Sales velocities, affinity
analysis
Skills
- Business modelling and statistical techniques
- Proficiency in BI tools
- Proficiency in Planogramming tools - Intactix, Spaceman
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Analysis
- Operations
- Merchandising
- Consumer
- Supply Chain
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