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Retail/CPG solutions.

Manthan’s Retail and Consumer Packaged Goods (CPG) practice caters to general merchandisers, specialty retailers, discounters, food processors, beverages manufacturers, personal and household goods manufacturers.

We work closely with you to understand your products’ strengths, challenges and marketability. For you, this means high quality, consistent, seamless and cost-effective research and analytical services, that provide a clear competitive advantage.

Turn to our team of analysts for key inputs to help plan your private label strategy, continuous category review, and much more.

We provide consultancy, advice and research solutions on key issues such as brand equity, consumer purchase patterns, growth opportunities in the emerging markets and international expansion. And we work closely with you to identify future probable consumer segments suitable for expansion and growth.

At Manthan, each study is considered unique. Therefore, the objective is to design solutions that deliver enhanced value for you in the development of new products, controlling advertising and media expenditure, defining new market and consumer segments and consolidation of the brand.

We have for you the following specialized services:

Retail/CPG specific Market Research solutions

Retailers today need to improve sales in a fast moving, changing and highly competitive market. Retail majors also face challenges like creating and preserving value of their products in a highly competitive environment, navigating a wave of new regulation, and motivating and taking care of their key people. And, of course, cost reduction pressures.

Manthan consumer market research for Retail/CPG helps you get the competitive intelligence you need, to fully understand business trends, technologies, markets, finances and market leaders.

Retail/CPG specific Marketing Intelligence solutions

The flood of data from sources like Nielson, EuroMonitor and IRI makes the decision making process for retailers and CPG manufacturers like you complex, lengthy and expensive.

We work with you to track and analyze consumer, market and product trends for key category and product decisions, through multiple primary and secondary data sources.